Poole Accident Repair launches rebrand
- Posted by: Simon Wait
- Category: News
South Coast accident repair facility Poole Accident Repair has undergone a total brand review and refurbishment of the reception, customer facilities and offices.
Poole Accident Repair have successfully achieved a number of manufacturer approvals and recommendations since 2004, and following on from the refurbishment of the workshop in 2012, they have now improved and enlarged the reception area to accommodate this. Coincidentally unveiling their new logo, tagline and website to support its evolution to a leading prestige repairer.
Leon Coupland, group director for Accident Repair, said, ‘This is an exciting time for Poole Accident Repair. ‘We feel that during our time of growth it is right to invest further into our marketing strategy and facilities creating an even stronger brand presence and taking our customer experience to another level. We have committed time to our staff to focus on our customers and to develop a brand identity that represents what Poole Accident Repair is all about’.
To adhere to exacting manufacturer’s standards and audit requirements, Poole Accident Repair have also refurbished their customer reception facilities. They now provide a greater experience for their customers with a welcoming and relaxed seating area, private consultation rooms, ample parking alongside exceptional customer service and high quality repairs.
Leon added, ‘The new brand will also bring unity with our sister company Yeovil Accident repair. Creating a group image. Our brand identity reflects our Accident Repair facilities commitment and reputation to provide high quality workmanship and unequalled customer service. The theory behind our new logo design contains imperative values to our Accident repair businesses. The three solid rings one with road marks, one is our customer, one is their vehicle and one is us. The rings linked together to represent trust, solid relationships, care, strength and quality. The shine on the rings is like the shine on a freshly painted vehicle.
‘The new tagline ‘Your Choice, Our Expertise, Your Peace of Mind’ illustrates that our Accident Repair facility is there to care and support its customers through the whole repair process, a quality repair from a trusted company who builds strong customer relationships.’
The new responsive websites (www.pooleaccidentrepair.co.uk and www.yeovilaccidentrepair.co.uk) will seek to increase the online presence predominantly mobile users and help to communicate with current as well as prospective customers.