New sponsor for UK WOTY 2015

It has been revealed today that George at ASDA has commissioned Dickies to produce a range of ‘Genuine Dickies’ branded work wear and safety footwear.

The partnership will see ASDA stores stock a brand new range of Genuine Dickies clothing and also see the supermarket retailer become a new sponsor of the UK Worker of the Year competition.

UK Worker of the Year, a competition run by Dickies, is currently in its sixth year, with the work wear brand keen to recognise and reward hard workers in the UK on a daily basis.

The exciting revelation comes midway through the 2015 competition, where the winner will receive the luxurious choice between a Ninja 300 Kawasaki and £5,000 in holiday vouchers. With George now on board, the winner of the 2015 competition will now also receive a staggering year’s free shopping at ASDA, consisting of £100 per week in vouchers to spend in store or online for 52 weeks.

More so, similar to last year’s competition, the winner will also receive the opportunity to win a life-changing £100,000.00 in cash once they are announced the winner, by predicting the top six of the final MCE British Superbike race in October.

Maurice Morton, sales and marketing director at Dickies, commented, ‘We are delighted to have teamed up with the team at George, and their backing of the UK Worker of the Year competition is certainly going to take the competition to new heights. With the new range of Genuine Dickies clothing coming out exclusively to ASDA stores, it tied in nicely to have the team get behind the initiative to reward hard worker in the UK. We look forward to working closely with the team moving forward.’

Jonathan Tillery, senior buying director at George, said, ‘Dickies is a well-known brand and work wear specialists, and we are thrilled to be exclusively selling the Genuine Dickies brand at George. Getting behind the UK Worker of the Year 2015 competition was a no-brainer for us, and we are fully behind such a great initiative. We are hoping that we have spiced up the competition further by offering a fantastic incentive of a year’s free shopping to this year’s winner.’

To find out more about UK Worker of the Year 2015, or to enter this year’s competition, please visit