Denso launches online VRN reader

DENSO Aftermarket UK & Ireland has announced the addition of a Vehicle Registration Number (VRN) reader to its website, to aid fast and accurate identification of parts for its aftermarket customers.

The new update to the company’s online catalogue will enable users to easily find components by simply typing in their registration plate to generate a list of DENSO products fitting the vehicle. This latest development in DENSO’s digital capability further supports the automotive brand’s position as a leading global supplier of advanced Original Equipment (OE) quality parts programmes, as well as underlining its commitment to continuously enhancing its customer service.

The VRN search tool is simple to use. Visitors will be able to access the VRN section at and swiftly determine which part fits the vehicle, allowing for accurate ordering and delivery, as well as making part identification faster and more accurate than ever before.  With Vehicle Registration Look Up becoming industry standard, this new website improvement is in line with DENSO’s strategy to keep up with market demand.

Martin Pring, manager aftermarket sales UK & Ireland commented, ‘As a leading supplier of OE quality parts programmes to the independent aftermarket, we fully support our customers by offering access to faster and more accurate part identification, thanks to the launch of our online VRN search tool.’

In addition to the new VRN tool, which will make searching for products quicker and easier, it has also been confirmed that DENSO’s data also been certified to be the most accurate and up to date possible.

Through extensive ‘behind the scenes’ work carried out by Elcome, the automotive data management software provider that engineered the e-catalogue, DENSO has been certified as an MMI Certified Data Supplier (MCDS). The MCDS scheme provides national recognition for those suppliers that reference their products against MAM’s UK-specific Make Model Index (MMI). It also offers factors and workshops the reassurance that product data featured in both DENSO e-catalogue and the MAM’s Autocat+ parts catalogue is accurate and up-to-date.

It has also recently been announced that through working closely with MAM, Elcome has redeveloped its Automate+ module within its XChecker program to be V8 compliant, meaning that DENSO is one of the first to obtain approval through the new cataloguing standard. Utilising the upgraded Make Model Index (MMI) will lessen the reliance on product ‘notes’ to differentiate products, thereby reducing the number of search results returned and making product selections quicker and more accurate for end users.