Lightfoot launches to general public

Lightfoot is being launched to the general public for the first time in September 2018.

The device, which has been described as ‘the Fitbit for cars’ will be on sale at Halfords in Exeter during September, before rolling out nationally and, ultimately, globally.

Lightfoot considers the refinement of its technology and rewards platform in the fleet sector to have played a major part in preparing the product for its launch to the wider public.

Having seen the impact of rewards-based driver technology in the fleet sector, helping customers to reduce fuel costs by up to 20%, harmful emissions by 20-30%, and at-fault accidents by up to 60%, Lightfoot is taking its focus on rewarding better driving to the next level with its new consumer product.

Lightfoot’s high-tech analytics and in-cab feedback, not dissimilar from the technology used in Formula 1, guides drivers to maintain a driving style that keeps their engine running in its ‘sweet spot’ – where it uses the least fuel, emits the least pollution, and is at its happiest.

Mark Roberts, Lightfoot’s founder and CEO, said, ‘We’re on a mission to change the way people think about driving.  We’ve kicked the Orwellian tactics of old-school telematics into touch and disrupted the way fleets view their drivers and duty of care. Now, we’re taking the next step in rewriting the relationship between driver and vehicle by expanding our offering to private drivers. To start it all in our hometown of Exeter – where it all began for us – is the perfect way to pay back the place that has given us so much support over the years.’