• Ezi-Methods launches social media campaign
    • 02/02/2023
    • Posted by: Alan Feldberg
    • Category: News
    Ezi-Methods didn’t receive a single negative response when it asked for ‘truthful’ online reviews as part of a new social media marketing campaign. The company is a leading provider of vehicle repair methods and to date boasts close to four million downloads. The campaign was launched to raise its online [...]
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  • AutoProtect names new marketing chief
    • 17/01/2022
    • Posted by: Alan Feldberg
    • Category: News
    AutoProtect Group has announced that Mike Edwards has joined the business as chief sales and marketing officer. He joins with extensive automotive experience from his role at Pendragon PLC where he was head of finance and insurance. He is set to lead the corporate sales, strategic account development and [...]
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  • SMMT publishes new marketing guidelines
    • 23/11/2021
    • Posted by: Alan Feldberg
    • Category: News
    The Society of Motor Manufacturers and Traders has published a new set of guiding principles around the marketing of automated vehicles. Developed and agreed by the Centre for Connected and Autonomous Vehicles’ AV-DRiVE Group, the principles provide an outline for responsible advertising and communication [...]
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  • Smarter remarketing strategies needed for 2016
    • 10/08/2015
    • Posted by: Simon Wait
    • Category: News
    Smarter re-marketing strategies will be needed by manufacturers and major vendors such as leasing companies if they are to be successful in the used car market during 2016. Glass's says that volumes of vehicles reaching the market will continue to grow as PCP returns and the effects of a strong new car market feed [...]
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