Vincent Berk to steer digital journey at AX Motor Assist
Vincent Berk has been appointed as chief digital officer of AX Motor Assist to further streamline accident management and drive further innovation.
He joins the company with more than 20 years of experience in the technology and software industry, having founded USA-based security software company FlowTraq and startup innovation fund Apprentis VC.
In his new role he will lead AX Motor Assist’s ongoing digital transformation, identify new opportunities and harness connected technologies to drive innovation.
A key focus will be making the accident management journey increasingly connected, intelligent and effortless for drivers. This includes developing state-of-the-art digital claims journeys that integrate seamlessly into insurers’ and brokers’ own digital platforms, alongside exploring the use of connected-car technology to support FNOL triaging.
He said: “I’ve always been an avid fan of cars, so being able to combine my passions and implement my skills into AX Motor Assist’s processes while helping drivers is a great opportunity.
“In the age of AI, AX Motor Assist prioritises the human element to its services, combining troves of knowledge with decades’ worth of experience to provide its customers with streamlined, low-stress accident aftercare, making the process as painless as possible for drivers. I’m looking forward to seeing how my own expertise can push AX Motor Assist further.”
Nick Williams, CEO of AX Motor Assist, added:
“Having Vincent on board marks an important step in AX Motor Assist’s mission to further digitise a journey that we know can be stressful and uncertain following an accident. We are committed to continually evolving our processes so that customers receive the confidence and care they need, when they need it most.”
