BookMyGarage updates Tier Programme
BookMyGarage has refreshed its Tier Programme to improve benefits for independent repairers.
The changes follow a year in which BookMyGarage generated £158m worth of work for its repair partners, increased bookings by 41% with Accelerate workshops achieving an average 820% return on investment and a guaranteed 300% revenue inside a year.
The Tier Programme was designed to recognise and reward consistently high-performing businesses.
It has now refined the programme to better reflect local market conditions, ensuring recognition remains both meaningful and achievable for the best performing workshops across the UK while maintaining the high standards expected of a Tier status.
BookMyGarage chief marketing officer Jessica Ruddick said: “When we launched the Tier Programme our goal was simple: recognise and reward the garages delivering the best customer experience.
“However, we are operating in an age where one size fits all is no longer fit for purpose. Our new approach ensures the opportunity to achieve our coveted Tier status is assessed in the context of local competition, creating a fairer and more relevant system while maintaining the exceptional standards that customers expect from BookMyGarage.”
She added: “Customer satisfaction, service delivery, booking performance, reliability and customer engagement remain the foundations of the programme. These changes simply ensure that outstanding garages are recognised against the reality of their local market, allowing more of the very best businesses to stand out.”
