BMW tops charts among new car buyers on Auto Trader
BMW is the most popular brand among new car buyers on Auto Trader this month, according to the latest data.
It has attracted 10.7% of all new car enquiries, followed by Volkswagen (nine per cent) and Land Rover (8.7%).
BMW demand has been driven by interest in its electric models, with the brand taking almost 10% of all new electric vehicle enquiries, ahead of Renault (6.6%) and Hyundai (6.4%). The Volkswagen Golf remains the most popular single model with 4.9% of all leads, although the BMW iX1 and BMW iX3 ranked second and fourth with a 3.7% and 3.4% share respectively.
Meanwhile, average new car discounts have increased from 10.5% in August to 10.7% in September.
Bex Kennett, head of new car at Autotrader, said: “The September plate change is delivering a clear boost in consumer activity, with visits and retailer listings up both month-on-month and year-on-year. What stands out most in this data is the overwhelming strength of the established European manufacturers with brands such as BMW, Volkswagen and Land Rover capturing significant buyer interest across both traditional fuel types and new electric models.
“While strategic discounting on petrol models is actively helping to keep the broader market moving, the sustained interest in premium European nameplates shows that brand strength and product appeal remain fundamental drivers of buyer intent as we head into the autumn.”
