Alan Smith named commercial director at Car Finance 247
Car Finance 247 has appointed Alan Smith as new commercial director to strengthen its leadership team.
He joins with more than two decades of experience across the motor finance and automotive sectors, bringing extensive expertise in developing digital finance solutions, building lender and distribution partnerships, and scaling commercial propositions from concept through to profitable growth.
In his new role, he will lead the company’s commercial engagement with lenders and assume responsibility for the B2B segment of the business.
Smith said: “I’m delighted to be joining the business at such an exciting point in its journey. There is a tremendous opportunity to strengthen relationships with lenders and dealer partners, further develop the platform proposition and create a more connected finance ecosystem.
“Ultimately, our goal is to make it even easier for consumers to quickly and seamlessly access the finance solution that best meets their needs while supporting sustainable growth for all our partners.”
Reg Rix, CEO of Car Finance 247, said: “Alan’s appointment is a significant milestone for Car Finance 247 as we continue to execute our strategy for ambitious, but sustainable growth. His experience across lender relations, dealer development and digital finance is second to none.
“As we continue to develop as a technology platform that creates value for dealers through deeper integration with lenders, Alan’s expertise will be instrumental in helping us scale our proposition, extend our reach and deliver even better outcomes for our partners and consumers.”
