Roberlo rebrands as Briolf Coatings
Briolf Group has announced that Roberlo will change its name to Briolf Coatings as part of a wider rebranding strategy.
It has said the rebrand will not impact the company’s business activities, ownership, organisation, or relationships with customers, suppliers, and other stakeholders.
Roberlo will maintain its identity, structure, policies, and commercial strategy, remaining one of the main brands within Briolf’s coatings division,
The company said: “The change of our legal name to Briolf Coatings S.A.U. does not involve any modifications to our business activities or ownership. While the name is changing, our essence and values will remain the same.”
Briolf is an industrial group and international leader in the manufacture of coatings and adhesives across various sectors.
It said: “We see this change as a natural evolution. As a group like ours grows and diversifies, aligning the strategies of our various commercial brands with the role of the group brand becomes essential. In this case, Briolf needs to gain greater prominence regarding technological and industrial capabilities, as well as concepts such as sustainability and talent.
“Our goal is for Briolf to become synonymous with quality while also being an attractive brand for all our stakeholders.”
