Strolling and scrolling a growing risk to road safety
Strolling and scrolling is putting pedestrians at increased risk, according to new research from Green Flag.
Strolling and strolling is when pedestrians walk alongside or cross roads while looking at their phones.
According to the study, 54% of people have admitted they regularly do this, which equates to about 30 million people.
Of those who stroll and scroll, 54% said they’ve tripped off the kerb, 39% have walked into objects such as a signpost or bollard, while 15% admit they have collided with a car and 16% with a bicycle.
Damon Jowett, head of trading and customer at Green Flag said: “Scrolling and strolling has become second nature for many of us. Whether it’s replying to messages, checking social media, or changing a playlist, it’s easy to underestimate how much attention these activities demand when we’re on the move.
“While walking into a bollard or tripping off a kerb might seem harmless, even small trips can result in injury. Our research also shows that distracted pedestrians are colliding with bicycles and even vehicles, which could lead to serious consequences for both pedestrians and drivers.
“With roads becoming busier as schools and universities return and commuters head back to work after summer, it’s important that everyone plays their part in keeping our roads safe. Pedestrians should avoid using their phones when crossing roads or walking near traffic, while drivers should remain fully focused when behind the wheel, avoiding distractions such as mobile phones and being aware of pedestrians.”
