Porsche Centre South Lakes adopts Mad Devs tech
Porsche Centre South Lakes has enhanced operational efficiency and customer experience with the Connect platform from Mad Devs.
The oldest official Porsche Centre in the UK has introduced the technology to create a more connected and transparent customer journey while providing greater visibility and control across its sales processes.
Connect brings together lead management, customer communications, documentation, compliance and reporting within a single digital platform. It provides dealership teams with real-time access to customer and business information, helping reduce administration, improve responsiveness and support more informed decision-making.
The platform also enables customers to engage with the dealership more easily through digital tools that support document sharing, transaction updates and a more seamless transition between online and in-person interactions.
Simon Parker, centre principal at Porsche Centre South Lakes, said: “Porsche Centre South Lakes has always combined the heritage and values of the Porsche brand with a commitment to delivering an exceptional customer experience. As customer expectations continue to evolve, it is important that we invest in technology that supports both our team and our customers.
“Connect gives us greater visibility across the customer journey and helps ensure that every interaction is managed consistently and efficiently. It enables our team to spend less time on administration and more time focusing on what matters most, delivering a personal and memorable ownership experience for every customer who chooses Porsche Centre South Lakes.”
Daniel Rea, sales director at Mad Devs, said: “Porsche Centre South Lakes has an outstanding reputation for customer service and attention to detail. Connect provides the team with a single view of the customer journey, helping them operate more efficiently while delivering the seamless and transparent experience that modern car buyers expect. We are delighted to be supporting the business as it continues to invest in its future.”
