Used car sales boosted by real-time data
Volvo Cars Shrewsbury has reported significant growth in used car sales since adopting the Indicata used car pricing platform last year.
The Indicata data provides real-time insights to help Volvo Cars Shrewsbury better price its used cars.
To support higher sales volumes, Volvo Cars Shrewsbury has now opened a new one-acre site as a dedicated vehicle preparation centre.
Chris Carr, the owner of Volvo Cars Shrewsbury, said: “Indicata helps ensure we give customers a fair part exchange price based on how the current used car market is performing and to ensure we achieve the right price when we either retail or wholesale the car.
“The user car data reach of the Indicata is far greater than any other platform which is why we chose it. Our senior team prices the cars centrally to support the sales team and we have the peace of mind that Indicata’s data is captured live and in real time, so it always reflects the current used market.
“Depending on how crazy the used car market is we can use Indicata to re-price our 60 used cars and demonstrators up or down on a daily basis which makes our business very proactive.
“It means that when a customer wants to trade in a car from outside Volvo, Indicata adds value instantly by helping us price used cars from any brand as well as making sure we stay competitive against other Volvo retailers.”
