Spencer Bell appointed to lead Motor Part Direct digital strategy
Motor Parts Direct has appointed Spencer Bell as head of digital commerce to drive innovation in the online customer experience.
Spencer joins Direct Trade Parts with more than 20 years of experience in digital commerce, transformation, online trading, and customer acquisition.
He brings a reputation for delivering sustainable online growth, transforming digital performance, and creating customer-first experiences that drive both revenue and long-term loyalty.
He said: “The automotive aftermarket is entering an exciting period of change. Customers expect speed, convenience, expertise and a seamless digital experience. Motor Parts Direct eParts has built a fantastic reputation for service and product availability, and I am excited to help shape the next stage of growth.
“There is a tremendous opportunity to combine industry expertise with best-in-class e-commerce, data-driven decision-making, and customer-focused innovation. I look forward to working with the talented team at Motor Parts Direct to deliver exceptional experiences for customers and unlock significant growth opportunities.”
