Cambria Automobiles acquires luxury Harwoods site
Cambria Automobiles has acquired Bentley and McLaren New Forest from Harwoods as part of a wider strategy to expand its luxury retail operations.
As part of the deal, Bentley and McLaren operations in the New Forest will join Cambria’s Grange Motors luxury retail division with all 25 employees transferring to Cambria.
Cambria Automotive represents a range of premium, luxury and mainstream automotive brands across the UK, including Lamborghini, Aston Martin, Rolls-Royce, Alpine and Corvette, alongside a number of volume and emerging marques.
Tim Duckers, group managing director at Cambria Automobiles, said: “We are pleased to welcome the Bentley and McLaren New Forest businesses and their colleagues into the Cambria family. The acquisition represents another important step in our strategy to strengthen and expand our luxury retail operations through carefully selected opportunities that align with our values, culture and long-term ambitions.
“Bentley and McLaren are two of the world’s most respected luxury and performance brands. The New Forest team has built an excellent reputation for customer service and brand representation, and we look forward to building on that success.”
Opportunities
Duckers added: “We continue to see attractive opportunities within the luxury automotive sector and remain focused on opportunities that complement our existing footprint, strengthen our manufacturer relationships and deliver long-term value for customers, colleagues and brand partners.”
Archie Harwood, chief executive of Harwoods, added:
“We are proud of our association with Bentley and McLaren in Hampshire, and after careful consideration, we believe Cambria is now the right long-term partner for the brands. The business, its colleagues and customers will benefit from joining a group with significant experience in premium and luxury automotive retail.”
