Mark Armitage named new IAM RoadSmart CEO
Road safety charity IAM RoadSmart has appointed Mark Armitage as new chief executive officer.
He takes up the role on a permanent basis after acting as interim chief executive officer for the past six months.
Armitage brings a wealth of experience to the role, having worked in both the motoring and education sector with the likes of RAC, Ford Motor Company, Autotech Group, Skillnet and the Institute of the Motor Industry.
He said: “I’m delighted to be permanently joining the IAM RoadSmart family following an interim period, particularly in its milestone 70th year. In the last six months, I’ve had the pleasure of meeting many of our wonderful volunteers and groups who continue to selflessly deliver many of our courses.
“Improving road safety is at the heart of what we do, and with more than 30,000 people killed or seriously injured on UK roads in 2024, there has never been a more important time for IAM RoadSmart to work with government, stakeholders and the public to reduce this number through education.”
Sense of direction
IAM RoadSmart Chair Shona Johnstone addd: “We are delighted that Mark will be joining as CEO on a permanent basis. Over the past six months he has given the charity a clear sense of direction and it was this vision that impressed the Trustees.
“Mark is passionate about road safety and is committed to our goal of zero deaths and casualties and he also understands the need for modernisation and enhancing what we offer as an organisation. We look forward to working with him in this permanent role.”
