Northgate Mobility announces major rebrand
Northgate Mobility has announced that Blakedale and FridgeXpress will now be known as Northgate Highways and Northgate Temperature Controlled.
The move is intended to unify the brands under one umbrella to strengthen its One Road, One Fleet customer service model.
With a fleet of around 60,000 vehicles across 63 UK and Ireland locations, Northgate Mobility brings together corporate vehicle hire, fleet management, insurance replacement vehicles and claims management services, and specialist vehicle expertise under one connected proposition.
It simplifies complexity by giving customers a single point of access to the full vehicle lifecycle, supported by specialist teams and nationwide coverage.
Neil McCrossan, managing director at Northgate Mobility, said:
“By aligning our businesses, systems, and brands under the Northgate Mobility umbrella, we are creating a more efficient, responsive, and connected organisation – making it easier for colleagues to collaborate, faster, and to serve customers even better whilst being clearer for stakeholders to understand who we are and how we create value.”
