Valeo appoints Bastian Mertens to drive aftermarket support
Automotive parts supplier Valeo Service UK has appointed Bastian Mertens as director of marketing aftermarket Northern Europe.
He will drive development of the company’s technical expertise, digital tools and training support to the UK aftermarket.
As part of its enhanced focused on training Valeo will continue to expand courses offered at its Valeo Tech Academy through new partnerships with distributors who will deliver advanced programmes around ADAS calibration and emerging vehicle technologies.
Meanwhile, Valeo will also introduce additional digital support for distributors, with new tools and regional car parc analysis helping to identify inventory gaps and sales opportunities.
Augmented Service
Mertens said: “Joining Valeo at this pivotal moment for the automotive aftermarket is incredibly exciting. It’s clear that simply being a component manufacturer is no longer enough. My priority is to deliver Valeo’s Augmented Service vision, bringing together our OE-quality parts with the data, tools and training our partners need to succeed.”
He continued:
“Workshops and distributors are operating in a more demanding environment than ever before. Between our technical hotline, the Tech Assist, the Tech Academy and our expanding digital tools, we are building an ecosystem where our partners don’t just buy a part, they gain the confidence and support to grow their business.”
