Robert Deane to head up Activate Group repair and parts
Activate Group has appointed Robert Deane as managing director of Activate Accident Repair and Activate Parts.
He joins from Volvo UK, where he was commercial director, and will lead the strategic direction and performance of the group’s repair and parts operations.
Activate Accident Repair runs 13 state-of-the-art centres, which operate alongside a partner network of more than 650 repairers.
Meanwhile, its in-house parts provider Activate Parts partners with a UK-wide supplier network to offer a one-stop parts solution.
Opportunity
Deane said: “I’m delighted to be joining Activate Group at a time when the industry is evolving so quickly. I’ve already had the chance to spend time with many members of the leadership team, and their expertise and commitment to doing the right thing for customers really stood out. I’m excited about the opportunity to shape the strategy across the group and build on the strong foundations already in place.”
Hannah Wilcox, CEO, Activate Group, added: “I’d like to wish a very warm welcome to Robert. I know his proven leadership across complex operations will be a fantastic asset in achieving our vision to be a transformational leader in collision management.
“Our repair and parts divisions are core to our end-to-end offering, and Robert’s appointment will enable us to take these capabilities to the next level for our customers.”




