GEM Motoring Assist secures Which? endorsement

GEM Motoring Assist has been officially endorsed as a trusted provider of roadside and recovery services.

It has been recognised as a Trusted Trader by Which?, the UK’s largest independent consumer organisation. Organisations can only display the Trusted Trader endorsement after passing a series of checks and assessments.

GEM Motoring Assist secured the endorsement after a thorough review of every aspect of its operations. This included eligibility and financial health checks, an assessment of policy wording and compliance procedures, DBS vetting and interviews with vehicle recovery operators.

Lee Puffett, chairman of GEM Motoring Assist, said: “We are delighted to receive this endorsement from Which? It is a true reflection of our team’s unwavering commitment to helping motorists – a commitment backed by honesty, integrity and professionalism.

“Becoming a Which? Trusted Trader not only reinforces our promise to deliver the highest standards of service to our members , but also enhances our reputation as one of the UK’s most trusted and dependable motoring organisations.”

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