Formula One precision showcased in Sherwin-Williams videos
Sherwin-Williams and the Mercedes-AMG PETRONAS Formula One team have released a new video series showcasing their commitment to sustainability and innovation.
The videos, featuring clips from races around the world, include F1 team members explaining and demonstrating what goes into preparing and painting its high-performance vehicles utilising Sherwin-Williams Ultra 9K paint.
The series demonstrates three different stories of the paint selection, preparation and application process:
- Episode 1 — Proven Track Record: Focuses on shared values like consistency, reliability and quality, along with global support and a partnership built on trust
- Episode 2 — Prepping for Performance: Demonstrates the Ultra 9K application process on the race car, highlighting its contribution to the car’s durability, lightweight performance and enhanced aerodynamics, no matter where in the world the race takes place
- Episode 3 — Painted Perfection: Showcases the range of Sherwin-Williams products on the car, including their colour formulation expertise, consistency and reliability.
Anthony D’Acquisto, global vice president of marketing, automotive finishes division, Sherwin-Williams, said: “This new video series examines in detail the essence, drive and professionalism of the team and its craftsmen. Both companies share an unwavering commitment to achieving ultimate performance, whether that be with our coatings or on the track.”
