James Miller joins Liquid Fleet to accelerate growth
Liquid Fleet has appointed James Miller as its new sales and marketing director support ambitious growth plans.
He has been appointed to help Liquid Fleet take its fleet from 3,000 to 5,000 vehicles over the next five years while maintaining its 35% annual growth rate.
Miller joins from Ayvens where he was a strategic account director responsible for managing relationships with corporate fleets. One of his first tasks will be to build the sales team to give Liquid Fleet nationwide coverage supported by a new digital marketing colleague.
He said: “It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our six to 12-month lease proposition, while expanding our salary sacrifice, short term probationary cover and grey fleet offering.
“Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs.”
Liquid Fleet managing director Ismael Aumeerally added: “We would like to welcome James on board and are very excited to have someone of his calibre lead the sales team. He has extensive experience in the corporate rental and leasing market which will be invaluable as we support our customers to overcome the challenges of moving their businesses and drivers to electric.”
