Lee O’Connell joins Startin Group to drive fleet growth
Startin Group has appointed Lee O’Connell as its new head of group flee to support growth plans in the UK fleet sector.
O’Connell brings more than two decades of experience in fleet and mobility, having held senior roles at Vauxhall Motors, Agility Fleet, and SOGO Mobility.
His background spans OEM fleet operations, contract hire management, and business development, giving him a strong foundation to grow Startin’s fleet offering.
O’Connell said: “Startin Group has a strong heritage and trusted local reputation. My goal is to build on that by creating a modern, flexible fleet offer that meets the needs of today’s businesses, from SMEs to national operators, as they navigate electrification, cost pressures and changing mobility models.
“The group’s multi-brand portfolio offers cross-segment choice from compact city cars to vans and EVs. Our fleet proposition emphasises personal service and tailored finance, with a single point of contact for local and national businesses alike.”
Timothy Freeman, managing director of the Startin Group, said: “Lee brings a combination of OEM discipline, leasing expertise, and digital fleet thinking. It gives him a rare vantage point on how the sector is shifting and an astute understanding of the needs of fleet managers.”
