Jamie Willis joins A1 ADAS Group in strategic appointment
A1 ADAS Group has announced the appointment of Jamie Willis as business relationship manager. The new role comes as the family-run business continues to expand nationally, having doubled in size over the past 12 months.
The group – which provides a complete solution for bodyshops with UK-wide mobile ADAS calibration and remote diagnostic services as well as supplying and installing ADAS, diagnostic, and garage equipment – said the appointment will strengthen its customer-facing team.
Jamie Willis joins A1 ADAS
The move will ensure customers across the UK continue to receive the personal, relationship-led support that has defined A1 from the outset.
Iain Molloy, managing director at A1 ADAS Group, said of the appointment of Jamie Willis: “Finding the right person for this role was about more than experience. We wanted someone who truly understands our ethos. A1 is not a standard corporate. We’re professional and highly accountable, but we operate with a family ethos that puts relationships first. Jamie gets that completely. He brings technical credibility, industry knowledge and a trusted reputation, making him a perfect fit for our customers and our team.”
Willis joins A1 from ALLDATA with nearly 30 years of automotive experience. He began his career as an apprentice mechanic before qualifying as a technician, and later moved into front-of-house, workshop management and technical data roles. He has first-hand insight into the pressures faced by technicians, bodyshop and garage managers, and fleet companies.
Honesty and empathy
Willis said: “A1 had been on my radar for some time. I’ve always respected Iain’s expertise and the way the team supports workshops with honesty and empathy. What sets A1 apart is the breadth of solutions it offers and the people delivering them.
“Equipment is only as good as the person operating it. I’ve already seen, for example, that the remote diagnostics team responds almost immediately to jobs; that’s not common in this industry. It means I can tell customers what to expect and know, with full integrity, that the service they receive is likely to exceed those expectations.”
As business relationship manager, Willis will help onboard new customers, strengthen existing relationships, and ensure that bodyshops are aware of the full scope of A1’s services.
