AutoFlow, a leading provider of digital solutions for the collision repair and mobility sector, has promoted Sam Goffin to managing director.
Officially unveiled at Vizion Kinetic’25, Goffin’s appointment marks a new chapter for AutoFlow and its industry-leading bodyshop management system. With a proven track record of leadership, innovation, and delivery, Goffin has been instrumental in shaping AutoFlow’s growth journey and in strengthening its reputation as the go-to digital partner for repairers.
Sam Goffin named new Autoflow MD
Speaking at Kinetic, Goffin, who previously worked as general manager, shared his vision for the future of the business:
“AutoFlow has always stood for intelligent, practical solutions that put people at the heart of technology. I am honoured to take on the role of managing director and will continue driving innovation that empowers our customers, supports our partners, and pushes our industry forward.”
AutoFlow said in a statement that the announcement underscores the company’s commitment to supporting the repair industry and evolving repairer expectations with a host of new solutions and updates. “With Sam at the helm, AutoFlow will accelerate its mission to deliver smarter, seamlessly connected solutions that redefine efficiency and elevate repairer experience,” the statement said.
Chris McKie, CEO of Vizion Group, which owns AutoFlow, added:
“Sam is a dynamic leader whose vision and expertise have already helped AutoFlow achieve exceptional results. His promotion to managing director is both a recognition of his achievements and an investment in the future. We are confident that under Sam’s leadership, AutoFlow will continue to thrive, innovate, and deliver real impact for our customers and the wider industry.”



