Autofinity joins forces with Clarity Automotive
Technology solutions provider Autofinity has agreed a partnership with newly formed automotive consultancy Clarity Automotive.
Clarity Automotive has been established by industry expert Clare Freemantle. Leveraging her operational knowledge and hands-on digital expertise, she will help Autofinity develop its solutions to provide dealerships and OEMs with an alternative to the one-stop-shop ecosystem.
The businesses are now working to enhance Autofinity’s vehicle inventory management and marketing solution ViHUB, which integrates multiple third-party systems into a single interface, providing complete oversight, control, and marketing capabilities for dealership stock.
Freemantle said: “My experience enables me to bridge the gap between operational realities and digital innovation. I understand how dealerships function day to day and how digital tools must deliver practical, measurable value.
“This partnership allows us to design tech that truly works for dealers, removing uncertainty and helping them adopt better solutions with confidence.”
Unified hub
Autofinity CEO Andy Whitehair said: “We’re thrilled to have Clare onboard. She brings a unique perspective from having worked extensively with both OEMs and dealer groups, allowing her to understand the commercial drivers, operational pain points, and communication challenges on both sides.
“This dual experience is instrumental in helping us design solutions that meet the expectations of large dealer groups and manufacturers while remaining grounded in the practical realities of day-to-day dealership operations.
“Our vision at Autofinity is to create one unified hub where dealers can manage all their systems efficiently, with automation eliminating double-keying and simplifying the daily challenges of using disconnected applications.
“We remain focused on open integration and want dealer groups to have the freedom to choose the best tools for their needs and connect them through our platform.”
