Automechanika Birmingham to unveil new networking app

Automechanika Birmingham has announced visitors and exhibitors will be able to connect more easily than ever before at this year’s show via the use of an innovative networking app.

Powered by artificial intelligence (AI), the app, which will be launched in the months in the lead up to the show, provides networking matches based upon an intricate algorithm.

Essentially, the more visitors interact with the app by selecting their preferences, the better and more relevant exhibitor matches they will receive. Not only will the app offer key exhibitor information, it will also recommend speakers, or suggest panel discussions visitors may like to attend, as well as enabling them to book meetings and message one another, providing more quality connections and saving them valuable time when attending the show.

Meanwhile, exhibitors will be able to highlight their key product and service offerings via the app, enabling them to attract their target audience to their stand to generate additional exposure.

Alex Jones, marketing director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “Networking just became even more easier with this Automechanika Birmingham first. This year, we’re expecting a record number of visitors through the door, and with 2023 set to be our biggest event to date, it’s important that both visitors and exhibitors are able to start their networking before they even get to the event, so they can dive straight into business when they arrive and find the information and leads they are looking for in the most efficient manner, and that’s exactly what this app aims to achieve.”

Automechanika Birmingham 2023 takes place at the NEC from 6-8 June.