KGM Motors rebrand gathers pace

KGM Motors UK has announced that all its UK dealerships will showcase the brands’ new corporate identity by mid 2024, after changing its name from SsangYong Motors UK last month.

The rebrand signals a departure from its traditional manufacturing-driven business model toward a new-generation full mobility business.

Kevin Griffin, managing director of KGM Motors UK, said: “The implementation of the corporate identity programme marks a pivotal shift as the brand steers beyond traditional manufacturing and sales. The ultimate vision is to focus on the application of a modern brand that is future-oriented, utilises new technologies, ventures into electrification, autonomous driving, and connectivity. The rebrand is an important and fundamental steppingstone.”

Andrew Cookson, head of franchising at KGM Motors UK, said: “We’re an ambitious growing brand, and the new corporate identity is a great opportunity for us to work with our partners to improve the quality of our dealerships and customer service – we’re committed to exploring and implementing innovative solutions in the UK market to achieve this objective. Whilst other brands are restructuring and may be reducing its number of dealers in favour of the agency model, we see this as an opportunity to fill our remaining open points. We’ll be rolling out the programme in January and anticipate completion by mid-2014.”