Ben sets Sahara fundraising challenge

Automotive industry charity Ben has announced that the next Industry Leader Challenge (ILC) which will see teams of two take on the Sahara Desert over 10 days in November.

Up to 10 teams will take on the challenge, raising at least £20,000 each, that will see them cover nearly 20 miles a day in temperatures rising to around 35 Deg C.

So far, teams from the Retail Motor Industry Federation, the Independent Garage Association and LKQ ECP have signed up to take on the Sahara, with Stuart James, director of RMIF, Rob Collison, chairman of the IGA and Kevin Finn, chair of RMIF and IMI, confirmed participants from those organisations.

Matt Wigginton, director of partnerships, engagement and income, said: “If you’re serious about doing something incredible while making a real difference to people’s lives, this year’s Industry Leader Challenge is the perfect opportunity. As with all ILC events, the primary focus is on raising funds to support people in the automotive industry who are facing challenges beyond their control.

“We encourage anyone up for the challenge to reach out and join us in this once-in-a-lifetime experience while raising money to support those in the industry who are struggling or in crisis. Now more than ever, automotive people need Ben – and we need you and your support.”

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