Road safety campaign THINK relaunched

A new road safety campaign has been launched by the government to help drivers appreciate other road users.

‘Travel Like You Know Them,’ a relaunch of the THINK campaign, puts the emphasises on those who have a greater responsibility to reduce the risk they may pose to others.

It encourages drivers to give priority at junctions to people cycling straight ahead and people waiting to cross or already crossing the road.

The campaign also highlights that cyclists may ride two abreast or in the centre of the lane if it is safer to do so.

Roads Minister Richard Holden said: “We have some of the safest roads in the world and will continue to strive to improve road safety for all users. It is fantastic that the Travel Like You Know Them campaign is back to continue to raise awareness of these important changes and to change behaviour on our roads to help keep those more at risk safe.”

RAC head of policy Simon Williams said: “Drivers, cyclists, pedestrians – whatever labels we use, at the end of the day we’re all humans getting from A to B and this campaign reminds us all, in a very personal way, of the responsibilities we have for looking after each other.

“Every casualty on our roads is one too many and we hope all road users take the time to remind themselves of what they should be doing differently following last year’s major changes to the Highway Code.”