Bos takes the helm at Kia

Kia Europe has appointed Pierre-Martin Bos as its director Purpose Built Vehicles (PBV).

He will be working in the newly created position at Kia Europe from the regional headquarters in Frankfurt.

As senior executive, Bos takes over management of the dedicated team who have been laying the groundwork for the region since 2021.

His main task is to lead the preparation of the European market for the availability of PBV. This segment involves series-produced vehicles that can be optimised for a specific purpose.

Bos brings more than 20 years of automotive industry expertise and experience, having successfully held several international positions with Stellantis and its predecessor brands since 1999.

He said: “It is an honour, and I am thrilled to prepare the European market in this game-changing segment. Kia has already shown with electric vehicles how they can take the lead in a short time with superior technology. I am impressed by how the brand is engaging its customers every step of the way and achieving the highest levels of satisfaction on its journey to becoming a provider of sustainable mobility solutions. This is the driving force for me to prepare the market for PBV in Europe by building up a strong network of partners.”

Won-Jeong Jeong, president at Kia Europe, said: “Kia is committed to innovating as a sustainable mobility solutions provider. With our unique PBV approach, we are offering the B2B market a whole new way to make use of sustainable and fully connected mobility. With Pierre-Martin Bos, we have found an experienced executive with a deep understanding of our customers. He will do important pioneering work that will help us to position Kia Europe even more broadly for the future.”