BAC announces Saudi expansion

Briggs Automotive Company (BAC) is continuing to push ahead with its ambitious global expansion roadmap after unveiling its next-phase growth plans for the Middle East.

Following the recent announcement of three new dealerships across the USA and two new dealerships in Asia, BAC’s expansion within the Middle East is initially being underpinned by a new partnership in Saudi Arabia. It marks the first time the Liverpool, UK-based, supercar manufacturer will have a retail presence in the country.

The new dealership appointment in Saudi Arabia follows the successful debut of the Mono R in the country at this year’s Saudi Arabian Grand Prix.

BAC Saudi Arabia, which will be run in partnership with Veloce Life, will operate out of the Riyadh and Jeddah regional hubs, whilst also presenting the Mono line-up at a host of key industry events throughout the region.

Ian Briggs, BAC co-founder and design director, said: “I am thrilled to announce our first dealership in Saudi Arabia. There are very few places in the world that can match Saudi Arabia’s enthusiasm and passion for beautifully bespoke, high-performance and unique automotive creations like the Mono range, a point that was further underscored earlier this year when we received a remarkable response to Mono R’s dynamic on-track performance at the Grand Prix in Jeddah. The fact that we are now growing the BAC community into the Middle East is further proof that we are on track to deliver our strategic growth objectives.”