Aston Martin bolsters China leadership team

Aston Martin has expanded its leadership in China with the appointment of Andy Haslam as regional president for Greater China and Bernd Pichler as managing director, Greater China.

The two new appointments add a wealth of experience to Aston Martin’s team in China.

Haslam has more than 18 years’ experience in the company’s product development and commercial functions. He will take over the responsibilities of Freda Wang and be closely supported in the region by Pichler.

Amedeo Felisa, chief executive officer of Aston Martin, said: “Given our significant brand appeal locally and the huge opportunity within the growing ultra-luxury segment, the region of Greater China holds enormous potential for Aston Martin. Through these senior appointments, I believe we are further expanding and complimenting the experience of our team locally as we focus on accelerating growth.

“In Andy and Bernd, we are appointing two individuals who hold exceptional understanding of the luxury segment, our high-performance product portfolio and the needs and opportunities of the China market. I am excited about the significant role that they can play as we move forward in our vision to the world’s most desirable ultra-luxury British performance brand.”