TruckEast announces major rebrand

Local commercial experts ST Fleet and TruckEast Specialist Services have announced that they are uniting under the new brand, TE Fleet.

Suffolk-based Scania Dealer Group, TruckEast has more than 50 years’ history and has significantly invested to support customer demands including the formation of TruckEast Specialist Services, initially a tail-lift division, and the acquisition of Northampton based ST Fleet Services in 2019.

Both operations complement TruckEast’s primary function as a commercial dealer in supporting local operators with their specialisms in trailer and ancillary equipment repairs and maintenance but have continued to carry their original names due to being well established at the time.

From January 2022, both ST Fleet and TruckEast Specialist Services are rebranding to TE Fleet, bringing the branding in line with the TruckEast group and amalgamating the two sub-divisions today.

Group aftersales director, Martyn Clipston said: “We hope this rebrand will continue to strengthen our presence and further build recognition of our expertise in the area we operate. We want to reassure our customers that the services they have come to expect will remain and we look forward to continuing to support them with their fleet maintenance.”