BCA agrees Alan Day partnership
- Posted by: Alan Feldberg
- Category: News
BCA and Alan Day Motor Group have announced a new exclusive online remarketing partnership offering up to 1,000 vehicles annually.
The programme will run for an initial 12 months and will feature a wide range of part-exchange stock including Volkswagen and Skoda vehicles.
Introduced from 18 October, the deal will enable BCA customers nationwide to bid on Alan Day Motor Group stock every Tuesday via the BCA Online and the BCA Buyer app.
Des Rodgers, group operations director, Alan Day Motor Group, said: “BCA is the clear market leader in delivering innovative remarketing programmes that maximise digital engagement and deliver the best possible buying power for our stock. This partnership will deliver an efficient, sustainable and profitable remarketing platform to support Alan Day Motor Group’s continued growth.”
Nick Tayler, BCA business development manager, South East, added: “We are delighted to launch this new remarketing programme with Alan Day Motor Group deal which will offer our buyers a regular source of desirable and saleable stock every week. We look forward to working with Alan Day Motor Group to build and refine our remarketing partnership going forwards.”