EV search to sale conversions dwarf ICE models

Car buyers searching electric vehicles are up to 30 times more likely to buy than those searching for petrol or diesel vehicles.

A new study carried out by buyacar analysed tens of thousands of searches. It found that conversions for popular EV models such as the Nissan Leaf or Renault Zoe was between 17 and 30 times higher than for its most popular conventional car, the Mercedes A-Class.

The data was compiled during the first six months of 2021, during which time overall interest in EVs has remained stable at seven to eight per cent of all searches.

Christofer Lloyd, editor of BuyaCar.co.uk, said: “It is interesting to measure the difference in intent between car buyers who search for electric vehicles and those who look at petrol and diesel models. This analysis seems to paint a picture of a highly committed EV customer base which is confident about what it wants, in contrast with other car buyers who tend to browse more generally.

“This analysis is also valuable to car manufacturers and dealers who are always interested in understanding the difference between a casual enquiry and one with a stronger underlying commitment to purchase, because it suggests that the hottest leads of all come from those shopping for an EV.”