Eden expands with new Mazda retailer

Eden Motor Group has expanded with the launch of a new franchise in Reading.

The new Eden Mazda dealership, which includes a seven-car showroom and more than 60 used cars to choose from, is adjacent to Eden’s existing Hyundai dealership in Rose Kiln Lane.

It brings the number of Eden dealerships across Southern England to 24 and representing seven brands.

Eden’s operations director, James Kurd, said: “Eden has had a long and successful relationship with Mazda through our sites in Basingstoke and Taunton, so extending this to Reading where we’re already an established name was both a great move for Eden and a great move for Mazda. With Vauxhall and Hyundai already represented by Eden in the town, Mazda was the perfect fit for our portfolio.

“We’re absolutely delighted to further represent the brand as it continues to diversify and evolve, especially with its electric models. We have already welcomed hundreds of customers from Reading and the surrounding areas into our new showroom to demonstrate all that Eden Mazda has to offer.”