Admiral strikes ‘Google Earth’ deal

Insurance company Admiral has struck a deal with telematics firm Redtail that will enable it to generate a video footage of a crash using Google Earth within minutes of an accident taking place, reports the Financial Times.

Under the three year contract, Admiral will supply its Plug and Drive insurance package, which will be sold through Admiral and Bell brands.

Under the Plug and Drive package policy holders will be sent a device that plugs in to a 12 volt power supply that transmits information back to Admiral about the customers driving behaviour.

When an accident occurs, the insurer will know the speed, location and direction of impact, as well as any acceleration and braking that took place during the incident.

Redtails software then runs the data through Google’s virtual mapping service to reconstruct the accident in Admiral’s claims room.

The software doesn’t show if other cars are present, but it will show how the car is positioned at the time of the accident.

Colin Smithers, chief executive at Redtail, said the company’s hardware, which takes one thousand readings a second and has been used in Formula One, offered ‘insurers detailed knowledge of the incident and an ability to remotely reconstruct the incident that has not been previously possible.’