Lookers rewarded for IT innovation

National motor retailer Lookers PLC has been awarded the Business Process Mobility award at the Real IT Awards 2017 for the roll out of Fastrack Mobile, which puts tablets into the hands of its sales team to create a modern and fluid retail experience.

It was the company’s first project-led change initiative of this scale and actively engaged and consulted with colleagues across the business.

The Real IT Awards celebrate the contribution that IT makes to the business community, as well as the people behind its successful integration. Fastrack Mobile works with any mobile device and has enabled sales professionals at Lookers to meet with customers in the showroom without the barrier of a desk.

Customers can watch presentations, design a bespoke vehicle and enter their details so that further information can be sent to their own personal mobile device.

The integration of Fastrack forms part of a much larger investment by Lookers into its IT infrastructure, including updating its current telephony and enquiry management systems and the development of a brand new website.

Attiq Qureshi, technology director at Lookers, said, ‘It was great to be recognised at the Real IT Awards and in particular in the Business Process Mobility category as it’s an area that we have placed a lot of focus on. Our IT infrastructure has been through some immense changes, so to receive an award for the work the team has put in is fantastic.

‘It confirms that we’re moving in the right direction and are realising the potential that technology has to revolutionise the customer experience.’