Citroën strengthens UK team

Citroën has appointed Souad Wrixen as marketing director for the brand in the UK.

Souad joined the PSA Group in 1988 and her significant experience – both in the UK and Europe – already includes 17 years working for the Citroën brand in Slough and a further nine years in a variety of PSA Group roles in Italy – culminating in her appointment as director of new vehicle supply for Peugeot and Citroën.

Since returning to the UK in 2014, Souad has achieved considerable success in a number of key roles, including her most recent position as head of commercial actions for Citroën UK.

Bek Hassan, managing director of Citroën UK, said, ‘It’s an exceptionally important time for Citroën here in the UK as we continue to transform the brand and renew the product range. Souad’s wealth of experience will be invaluable in the coming months and years.’

Souad said, ‘I am delighted to take on this new role, and it couldn’t have come at a more exciting time. I’m looking forward to working with my colleagues in marketing, and across the business as a whole, as we continue to strengthen the brand.’