Aston Barclay employs SAS spirit

Aston Barclay has introduced Special Forces techniques as part of its drive to achieve ambitious growth plans to double sales in the next five years.

In an industry first, vendor and buyer partners are also being given the chance to take part alongside auction group employees and a finance company has already taken up the leadership challenge.

The SAS-inspired training delivered by Break-Point is led by Ollie Ollerton, who features in the popular TV programme SAS: Who Dares Wins, and is designed to put people under pressure to push them beyond their limits and show barriers to ultimate success are often in the mind.

Ollie Ollerton, Break-Point’s CEO said, ‘We inspire people to go that extra mile for customers and their fellow colleagues by getting them to turn up their performance levels and build seamless camaraderie between their teams. It’s refreshing that Aston Barclay is adopting a different approach to investing in its colleagues and customers.’

Some of the first to attend the primary two-day session were the new recruits who have recently joined Aston Barclay. Future courses are planned for the remainder of the year with the first group of vendor teams attending in September and new recruits to Aston Barclay being put through the programme in the near future.

Aston Barclay’s CEO Neil Hodson added, ‘Our DNA is all about employing quality people that provide exceptional customer service and results through the adoption of a fresh and very different remarketing approach to our large corporate rivals.’