ASA rules against confused.com

The Advertising Standards Authority (ASA) has banned Confused.com from distributing ‘misleading’ motor insurance advertisements.

The advertising authority ruled against Confused.com’s marketing claims of: ‘Cheap Car Insurance – No. 1 for car savings – Confused.com.’

The ASA ruled the claims could not be substantiated, stating, ‘The ads must not appear again in their current form. We told Confused.com not to state or imply in future that consumers were likely to save more money by using their site instead of their competitors’ when buying car-related products unless it could be substantiated.’