Sales soar with video support

CitNOW measured results over four months at 120 Volkswagen retailers and found that video technology cut on average two weeks off the selling time, while one dealer reported an increase in sales of 40%.

Those cars which had a video spent an average of 32 days in stock before being purchased, while those without a video spent 46 days in stock.

Joe Wilkinson, digital experience manager at Volkswagen UK, said, ‘Videos of used cars on our website are a really engaging way for customers to see the product transparently. And thanks to this increased reassurance and desirability we know that the cars with videos sell more quickly than those without and that’s vital.’

CitNOW’s UK managing director Alistair Jeff added, ‘Well over half of all consumer internet traffic is video – more than ever before, consumers of all products want video before making the decision to buy. Moreover, customers are 64% more likely to buy after watching a video.

‘That’s why those retailers that are using video to showcase their stock are shifting that stock faster, maximising the turnover of the cars on their forecourt and increasing revenue.’

CitNOW Web allows sales personnel at a retailer to upload a walk-round video and photos of any car in their used stock. The intuitive CitNOW system is quick and easy to use, with vehicle recognition software matching the car being filmed with the dealer’s own database.

The resulting video sits on the retailer’s website, where customers can watch it and request a more personalised version directly to the sales executive’s mobile device.