ADAS take up is low
In many ways, advanced driver assistance systems (ADAS) are the first step on the road to semi-autonomous or fully-autonomous self-driving and driverless vehicles.
In 2015, Park Assistance, Surround-View Cameras, and Adaptive Cruise Control applications dominate the ADAS market; however, the penetration into passenger cars is relatively low despite the increasing rate of installations into the premium car segment manufacturers.
Often these are fitted in isolation, and even where multiple systems are fitted in a vehicle, great care is taken to ensure that these systems are perceived only as assisting the driver (who must remain fully alert) rather than taking over his role. As the number and abilities of these systems increases, the situation will move further along a continuum from driver assistance to in effect driver substitution, meaning that the driver would no longer be required to be alert and instead the onus would fall on the vehicle to warn the driver when his input was required, bringing him back to a state of full alertness
As Automated Parking, Adaptive Cruise Control and other ADAS End-User Applications expand from the high-end to mid-range car segment and the NHTSA announces its rear-view camera mandate in North America, Visiongain’s focus is on identifying leading companies within the ADAS Market in 2015 and why they prevail. Visiongain assesses that it is necessary to establish a deep focus on the leading Suppliers of ADAS as these companies are the leading manufacturers of the sensors, the chipsets and in general the technology required for ADAS End-User Applications.
Visiongain has calculated that the global automotive ADAS market will reach $21.7bn in 2015.
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