First Line bolsters sales force

First Line has strengthened its sales team announcing a new appointment and promotion.

Chris Peat has joined the company as key account manager, and is responsible for accounts from Hull down to Dover and from Tyne & Wear to the Isle of Wight.

He said: “I’m really excited to work for First Line, who is a market leader and a highly regarded supplier in the aftermarket.”

Meanwhile, the company has also announced the creation of a new position within the company by promoting key account manager Keith Frost to the role of international trading groups (ITG) manager. He has been at the company for 10 years and is a well-known and reputable team member among the UK customer base.

The creation of the new position recognises the importance of the international buying group community.

Frost said: “Over the past decade, I’ve enjoyed listening and communicating with customers to continue to strengthen relationships and develop our service offering to their specific needs. Now, I look forward to putting this into practice on an international level and continuing to spread the First Line message far and wide.”

The company has also recently expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter.