CitNOW announces RTC acquisition

CitNOW Group has expanded its technology portfolio with the acquisition of Real Time Communications (RTC).

RTC supplies integrated technologies that streamline sales and aftersales operations for automotive retailers by enabling staff to manage the entire customer journey in one place, using simple, user-friendly platforms and actionable insight reporting.

Its team will remain in place as part of the CitNOW Group.

This latest acquisition forms part of CitNOW Group’s strategy to expand the reach of its products. In particular, the collaboration is expected to result in significant advances in the effectiveness of aftersales-focused services, resulting in increased productivity and efficiency savings in the workshop, as well as boosting customer satisfaction and retention.

Geoffrey Page-Morris, CEO of CitNOW Group, said: “With more than 20 years’ experience equipping retailers with the tools to help them keep pace as the automotive industry rapidly evolves, RTC is a natural fit as part of the Group. The complimentary technology developed by our colleagues at RTC will play a big part in helping us to achieve our mission of improving efficiency for retailers and supporting them to maximise their revenue potential. We welcome RTC into the CitNOW Group family as we move one step closer to our ultimate ambition of making life easier for dealerships and transforming the way the automotive world communicates.”