LCV disrupter preparing for UK launch

New all-electric automotive company Innovation Automotive has announced it will focus on the light commercial vehicle market when it launches in the UK later this year.

The multi-brand automotive firm is hoping to simplify the switch to electric vehicles for businesses by bringing a new level of accessibility to the market and adopting a customer-centric model.

CEO Paul Brigden, said: “Innovation Automotive exists to make the switch to electric as hassle-free and straightforward as possible. IA hopes to challenge the reticence and scepticism that still exists in the market and help customers feel comfortable that they are making the smart choice.

“IA’s leadership team have been in the UK automotive industry for many years, and we understand the barriers that exist to making the switch to electric. That’s why we created this company. This is about offering the right products, at the right price with the right level of service.”