CarShop wins digital accolade

CarShop has won the Digital Excellence Award at the annual Auto Trader Retailer Awards.

CarShop, which operates in Cardiff, Doncaster, Manchester, Northampton, Norwich, Sheffield, Swindon, Wakefield and Warrington, received the award in recognition of the success of its digital forecourts, based on 5,000 consumer reviews of retailer websites. 

The CarShop website has a variety of tools to simplify the online shopping experience, such as filters for location, keywords, make, model, fuel type, colour, transmission, mileage, price and more.

CarShop also has an online chat function on its website, which connects customers directly to a CarShop agent through online instant messaging, and an accessibility page, which offers bespoke support to customers with a range of disabilities or difficulties.

Leo Nelson, marketing and digital director at CarShop, said, ‘We’re delighted to have received the Auto Trader Digital Excellence Award. At CarShop, we understand that the digital landscape is constantly growing, and we strive to provide an efficient, simple and enjoyable online experience for all of our customers.

‘We’re so pleased that our website has been recognised as the current leader of online motor shopping, especially by Auto Trader, who are such an authority in the motor industry.

‘The aim of our website is to provide a simple shopping experience that makes it as easy as possible for customers, whether they have specific ideas about their next car or they are just looking for a great deal. We also want to give our customers as much information as possible about their purchase without getting caught up in the jargon.

‘We endeavour to continue streamlining our website and strive to constantly improve all aspects of the customer experience we provide.’