Three is the magic number

ELTA Automotive has recruited three aftermarket specialists.

In the space of a month, the company has reappointed Stuart Poole as commercial manager and Mike Ballinger as its director of sales for Europe, as well as recruiting Craig O’Neil as the director of sales in the UK and Ireland.

Commenting on the triple appointment, ELTA’s managing director, Ian Hallam said, ‘A monumental year for the business, which began with the lunch of our premium quality VISIONPRO and VXPRO brands and continued with the conclusion of our management buyout (MBO), has culminated in the addition of three key personnel, who together, will ensure that our upward trajectory remains on course for the long term.’

Mike has been in the industry for more than 30 years and was a key player at ELTA during its dramatic rise in the early 2000s. Having spent time with leading brands such as ECOBAT and TRICO, he has a wealth of aftermarket knowledge.

After cutting his teeth in the franchised dealer sector, Craig spent more than 11 years with Ring, initially as an area sales manager. His rise through the ranks encompassed roles including business development manager and latterly, key accounts manager, thus emphasising his obvious aftermarket acumen.

Stuart has re-joined the business after spending a year of invaluable experience at ATS Euromaster, which allows him to bring another dimension to the overall team.