Ring invests in new website

Ring has invested over £30,000 in its new website to showcase its updated branding across all product lines, while also improving the customer experience for visitors in the UK and overseas.

Adapting to meet with the needs of a growing international audience, as well as providing details in English, the brand with launch full German and French sites in the autumn and will use a language detector to respond to the user’s browser. This will then provide downloadable brochures and relevant marketing materials in the customer’s native language, rather than them having to rely on information that appears in English only.

It is hoped that through additional functionality, including making the site responsive to mobile, sharing video content and improved navigation, will increase the dwell time of each person accessing the site as they are able to find what they are looking for in fewer clicks per visit.

Communications manager for Ring, Louise French, commented, ‘Like many businesses, we are aware that customers access our site on a regular basis, so we wanted to ensure that our focus on delivering excellent service was reflective across all touch points. It’s no good having market leading products in place if you aren’t going to ensure the customer experience is consistent across all platforms and at every stage of the customer journey.’